Selected Works

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Travelbag (Emirates)

Travelbag is the long-haul travel brand for over 50s by Emirates. Here I created hundreds of campaign assets for trips in collaboration with tourism boards, airlines and hotel brands. On the website, I also hand-coded vanilla HTML to generate landing pages and drive traffic directly from the Travelbag homepage.

Kristiina Kutser

Creative director and stylist Kristiina Kutser sought a brand treatment for a final major project in her university studies including a printed photo book, website portfolio and simple cards for networking. Using her striking, minimalist imagery we came up with something beautiful together.


McFoodies is one of the leading consultants in the Aus-NZ region for food labelling and is recommended widely by the industry. Cathy McArdle’s reputation speaks for itself. Her knowledge and more than two decades of experience as a consultant required strong branding to further cement her position at the top.

Gap: Letters to My Kids

In late 2016, while I was working at Five by Five agency I led this campaign for Gap UK. Parents could write an encouraging letter to their kids and the first 500 would be mailed out anonymously to the kids (from parents). Parents could share loving words to Facebook with a smart feature that dynamically generated OpenGraph (OG) images using letter content.

Baltic Gender

Baltic Gender is an EU-funded project that brings together eight scientific institutions in five countries around the Baltic Sea to work on reducing gender inequalities in Marine Science and Technology. I designed this poster seeking experiences on sharing family care while working in science and technology.

International Fashion Development

IFD was a new project enabling traceability in the fashion industry, standardising knowing who has made your clothes, where they’re from, if they’re paid a fair living wage, and other intel to democratise and improve fashion supply chains.