Kristiina Kutser is a junior fashion stylist and a third-year fashion styling with creative direction student here in the UK. She was after an online portfolio to look the part when applying for new styling jobs or scouting models on the street. At the end of working for Kristiina, deliverables included: website design, naming, branding and business cards.
The website was initially built as a showcase for visitors to Graduate Fashion Week in London who will see her work and most likely follow the link on her business card to this site—it must be appealing to fashion industry headhunters.
The website is lightweight and relatively bare on purpose – so Kristiina’s styling can do the talking. We decided on a narrow design right down the middle of web browsers for most copy, and showcase her work in a stacked format with credits on the right of the gallery.
The websites also support the additional content from her new book: Refashioned. Along with the new work and her introduction/contact page Kristiina also has a press page to show where her works have been featured.