ASCO (Alliance Strategy Company Limited) is a newly established real estate company specialising in the global real estate investment of commercial properties by providing investment advisory, fundraising/financing solutions and brokerage services to High Net Worth, institutional, and professional investors.
Many early concepts were too playful and not serious enough. I was also eager to explore the client’s colour palette. The response plainly read; “our clients are the serious ones, so the logo has to be more conservative instead of stylish”.
I sent across a little more exploration, and shortly after we agreed on the mark as shown above.