ASCO (Alliance Strategy Company Limited) are a newly established real estate company specialising in global real estate investment of commercial properties by providing investment advisory, fund raising/financing solutions and brokerage services to High Net Worth, institutional, and professional investors.

Many early concepts were too playful and simply not serious enough. I was too eager to explore the client’s colour palette to read the lines which simply read “Our clients are the serious ones, so the logo has to be more conservative instead of stylish”.

I sent across a little more exploration, and shortly after we agreed on the mark as shown above.