Press Enter / Return to begin your search.

Maxwell White

Digital Designer in London


I’m Maxwell, a designer from New Zealand based in London.

I’m currently a contract digital designer at Hive (smart home connected devices) on the eCommerce team improving conversion rates and UX on through data-influenced design. Between research lab results and in sprint downtime I’m building a living design system to enhance workflow in our group and to provide a seamless platform when collaborating with external agencies.

Working as a digital designer

I specialise in clean designs based on math and grid systems. I appreciate a redux approach where form follows function. Scandinavian and Japanese design influence a lot of my work.

I started designing and building websites when responsive web design was taking off. This timing led me to help many businesses and organisations transform their old sites of the 90s into modern websites which work on all devices.

I have developed a deep understanding of the technical and functional conventions that make for great user experience and maximise business; growing a website from an online presence to a business tool.

This understanding of what’s possible in web design or similar projects results in a frictionless relationship with developers and other team members. I design with the entire lifecycle of a project in mind and deliver on time and budget.


Hive, European Union, Gap, Call of Duty, Rotary International, Emirates, Regent’s Park Healthcare, CooperVision, and many others.

What people say

Another successful project, excellent communication and understanding of brief. Endless edits with no fuss and in real time so project completed well before the deadline. First class freelancer, highly recommended.

Mark Janson, Postmark

The work done by Max on our website has been outstanding. His technical and visual expertise ensured we quickly got the web presence we needed and this has been confirmed by the consistently positive feedback from our target audience.

Paul McArdle, Bike On

I highly recommend Maxwell! With a little direction, he was able to produce high-quality design work in a short amount of time.

Chris Dekmar

I always use Max for my design work and am always happy with the result. He has a skill of figuring out what I need even if I give him a dodgy, incomplete brief. I’ve found he has a real skill for design and making graphics balance and appear jazzy. He’s created websites for both of my businesses ( and, and the sites make us look cooler than we are. I have obtained a heap more work for McFoodies since Max upgraded the site, so it’s doing a very effective job of promoting the business. He gets us higher in the search results, so it’s easy to find us, and then they also get a terrific experience when they get there.

Cathy McArdle, McFoodies

Max has been so incredible. I’ve sent him countless messages of changes. Things I don’t like, things I do like; things I want him to do which, I mean, don’t know how hard they are. I don’t know anything about computers, and he has made the website look amazing.

Maddy Paget,

During Max’s time at Travelbag, we worked on various marketing campaigns together for tourist board partners such as Santa Monica, Qatar and Thailand. Max was always creative in his approach showing a high level of competence while working quickly under pressure. I would recommend Max to any company wanting a skilled designer who thinks outside the box.

Tara Clifford, Travelbag

Went above and beyond. Made a small change I needed with no issues. Maxwell was friendly, professional, and quick!