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I’m Maxwell, a designer from New Zealand based in London. Currently a digital designer at Hive (smart home connected devices) on the web team. By day I’m working on the e-commerce/webshop team and building a living design system to improve workflow in our group and when collaborating with external agencies.

My work

I specialise in clean designs based on math and grid systems. I appreciate a redux approach where form follows function. Scandinavian and Japanese design influence a lot of my work.

I started designing and building websites when responsive web design was taking off. This timing led me to help many businesses and organisations transform their old sites of the 90s into modern websites which work on all devices.

I have developed a deep understanding of the technical and functional conventions that make for great user experience and maximise business; growing a website from an online presence to a business tool.

From web design and a little development, I’ve broadened my skill set to include most facets of digital design and some offline (print).

This understanding of what’s possible in web design or similar projects is the platform for a seamless workflow with developers and other team members. I design with the entire lifecycle of a project in mind and deliver on time and budget.


Hive, European Union, Gap, Call of Duty, Rotary International, Emirates, Regent’s Park Healthcare, CooperVision, and many others.

What people say

“During Max’s time at Travelbag, we worked on various marketing campaigns together for tourist board partners such as Santa Monica, Qatar and Thailand. Max was always creative in his approach showing a high level of competence while working quickly under pressure. I would recommend Max to any company wanting a skilled designer who thinks outside the box.”
— Tara Clifford, formerly Travelbag

“Max has been so incredible. I’ve sent him countless messages of changes.  Things I don’t like, things I do like; things I want him to do which, I mean, don’t know how hard they are. I don’t know anything about computers, and he has made the website look amazing.”
— Maddy,

“I always use Max for my design work and am always happy with the result. He has a skill of figuring out what I need even if I give him a dodgy, incomplete brief. I’ve found he has a real skill for design and making graphics balance and appear jazzy. He’s created websites for both of my businesses ( and and the sites make us look cooler than we actually are. I have obtained a heap more work for McFoodies since Max upgraded the site so it’s doing a very effective job of promoting the business. He gets us higher in the search results so it’s easy to find us and then they also get a terrific experience when they get there.”
— Cathy, McFoodies and Zubi

“The work done by Max on our website has been outstanding. His technical and visual expertise ensured we quickly got the web presence we needed and this has been confirmed by the consistently positive feedback from our target audience.”
— Paul, Bikes in Schools

“Another successful project, excellent communication, and understanding of brief. Endless edits with no fuss and in real time so project completed well before the deadline. First class, highly recommended.”
— Mark, PostMark

“Went above and beyond. Made a small change I needed with no issues. Maxwell was friendly, professional, and quick!”
— Chris, FormYourBiz

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