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About

I’m Maxwell, a designer from New Zealand based in London. Currently a digital designer at Hive (smart home connected devices) on the web team.

My work and interests

I specialise in clean designs that are based on math and grid systems. I appreciate pared back designs, and my work is influenced by Scandinavian and Japanese design.

I’m confident that thoughtful design can drive businesses forward.

My interests are in technology, design, coffee, travel, and wherever they intersect. I’m interested also in the future of technology and how new technologies will shape our lives.

My work background

I started designing and building websites when responsive web design was taking off. This timing led me to help many businesses and organisations transform their old sites of the 90s into modern websites which work on all devices.

I have developed a deep understanding of the technical and functional conventions that make for great user experience and maximise business; growing a website from an online presence to a business tool.

From web design and a little development, I’ve broadened my skill set to include most facets of digital design and some offline (print).

This understanding of what’s possible in web design or similar projects is the platform for a seamless workflow with developers and other team members. I design with the entire lifecycle of a project in mind and deliver on time and budget.

Clients

European Union, Gap, Call of Duty, Rotary International, Emirates, Regent’s Park Healthcare, CooperVision, and many others.

What people say

“Max has been so incredible. I’ve sent him countless messages of changes — things I don’t like, things I do like; things I want him to do which, I mean, don’t know how hard they are—I don’t know anything about computers—and he has made the website look amazing.”
— Maddy, mad-love.com

“I always use Max for my design work and am always happy with the result. He has a skill of figuring out what I need even if I give him a dodgy, incomplete brief. I’ve found he has a real skill for design and making graphics balance and appear jazzy. He’s created websites for both of my businesses (zubi.co.nz and mcfoodies.co.nz) and the sites make us look cooler than we actually are. I have obtained a heap more work for McFoodies since Max upgraded the site so it’s doing a very effective job of promoting the business. He gets us higher in the search results so it’s easy to find us and then they also get a terrific experience when they get there.”
— Cathy, McFoodies and Zubi

“The work done by Max on our website has been outstanding. His technical and visual expertise ensured we quickly got the web presence we needed and this has been confirmed by the consistently positive feedback from our target audience.”
— Paul, Bikes in Schools

“Another successful project, excellent communication, and understanding of brief. Endless edits with no fuss and in real time so project completed well before the deadline. First class, highly recommended.”
— Mark, PostMark

“Went above and beyond. Made a small change I needed with no issues. Maxwell was friendly, professional, and quick!”
— Chris, FormYourBiz

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