Clarifying ideas and interfaces —

I’m Maxwell. A London-based designer originally from New Zealand.

By day I help craft the future of digital paper at GoodNotes, sweating the details to help millions of users take great notes every week, whether they’re students, detectives, lawyers, chefs, personal trainers — even players in an NFL team.

Previously I was at Shell, leading the user interface design team on a $19 billion e-commerce project. Earlier, building design systems at Hive smart home and helping Emirates promote their long-haul travel brand; Travelbag.

$19 Billion E-commerce Transformation

Shell · Web · Figma · 2020

Shell MarketHub is the $19b B2B e-commerce platform for businesses to interact with Shell and buy products and services. It’s the 5th biggest e-commerce platform in the USA by annual revenue in 2020.

Take a look

Global Traceability Platform

Shell · iOS · Figma · 2019

Shell had a contractual obligation with a global key account to deliver end to end (E2E) traceability on all lubricants for bottles, cartons and pallets via lubricant oil blending plants in Hong Kong, Germany and Spain — in 120 days.

Take a look

Smart Home Design System

Hive Home · Design System · Sketch · 2018

While on contract to redesign marketing pages for Hive smart home I identified a need for a design system to improve communication across design and between designers and developers. Here’s what I did while on contract at Hive.

Take a look