Max

Max

Product Design in Copenhagen, He/Him

About

I’m a Senior Product Designer from New Zealand, now settled in Copenhagen. With a decade in the craft, my focus remains on advancing design systems, relentlessly pursuing simplicity, and providing thoughtful design leadership. Always in search of clarity and collaboration.

I love pizza, minimalism, summertime in Europe, speaking too quickly and unboxing new things.

Full portfolio: maxwell.work/

Projects

2022
Ink Design System at GoodNotes

Introducing a new design language and x-platform experience for the #1 digital paper experience on the market. Breaking out of Apple's ecosystem, ensuring excellent platform citizenship and a cohesive experience across devices.

2020

Design system and e-commerce design language for Shell MarketHub, a $19B platform.

2018
Honey Design System at Hive

Pitched and drove Hive Design System (HDS) for the web team. Introduced the 8px grid across the site, ushered in responsive type styles, an extended color palette and automated accessibility checks with Sketch plugins.

Work Experience

2023 — Now
Copenhagen, Denmark
2012 — Now

Ongoing UX, SEO and IA work with Bikes in Schools, a New Zealand-based charity helping get school kids back on bikes for increased health, fitness, skills, safety, confidence and self-esteem.

2021 — 2022
London

Supporting a small group of product designers, a brand designer and an art director defining the future of digital paper, bringing high-quality study notes to every student, and telling the world about GoodNotes. Making study and work more efficient and enjoyable for millions globally.

2019 — 2021
London

Leading a team of 3 on the user interface design of Shell MarketHub 2.0 — a $19 billion B2B eCommerce portal, helping Shell partners manage their day-to-day business.

2018 — 2019
London

Hive Home is a smart home start-up by British Gas. I initiated and led the design system effort, which extended my initial contract twice. The system was across iOS, Android and the web.

2017 — 2018
Designer at Emirates
London

Working in-house for Travelbag, part of the Emirates family. Specifically; long-haul travel for over-50s. Art direction for digital marketing campaigns within the strict guidelines of the Travelbag website and deciphering conflicting guidelines from airlines, hoteliers, and partner travel agencies. Display ads for the web and Facebook.

2016 — 2016
Designer at Five by Five
London

Contracted to help deliver thousands of displays ads for both pre-order and launch of Call of Duty Modern Warfare Remastered. We worked in a tightly-knit team from a 23GB PSD file of source artwork from Activision. Also on accounts for Gap Kids, B&Q, Just Eat, Paw Patrol, Lego.

Side Projects

2023

For years now, I've been capturing gradients in the sky. Straight from iPhone—no editing.

Awards

2022

GoodNotes 5 takes digital note-taking to the next level with best-in-class Apple Pencil support.

2012
Certificate of Communication Studies from Auckland University of Technology
2012
Certificate of Barista Skills from Manukau Institute of Technology

Contact