I’m Maxwell. A New Zealand-born designer based in London. By day I help craft the future of digital paper at GoodNotes as design manager leading a team of 7 and sweating the details to help millions of users take the best notes and leave paper behind.

Previously: led the user interface design team on a $19 billion e-commerce platform at Shell, built design systems at Hive smart home + art directed travel campaigns with Emirates.

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$19b e-Commerce

Shell · e-Commerce · 2020–2021

Leading a team of 3 on the user interface design of Shell MarketHub 2.0 — a B2B eCommerce portal, helping Shell partners manage their day to day business.

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Shell Design System

Shell · Design System · 2020–2021

Initiated, researched, scoped, built and governed the design system for the USA’s 5th biggest e-commerce platform (just behind Apple).

Global Traceability Platform

Shell · iOS · 2019

User interface design lead for an iOS app to work in a barcode-scanner gun to log movements of bottles, cartons and pallets of lubricants in warehouses of Spain, Germany and Hong Kong for one of Shell’s most well-known global key accounts.

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B2B Note-taking App

Shell · iOS · 2019

User interface design on this complete re-think of LubePro. With the LubePro Global app, field-based technical staff capture structured data with an iPhone, and now iPad.

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Hexagon Design System

Hive · Design System · 2018

Kick-starting a design system as a side project while on a contract to redesign marketing pages for UK-based smart home company Hive. Conception, pitch and scale working closely with front-end dev leads to transform fragmented Sketch files.

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Dorset Heart Clinic

Regent’s Park Healthcare · WordPress · 2018

Working remotely before it was cool, I redesigned Dorset Heart Clinic’s online presence, including bookings and back-office system set up. The launch has seen leads generate organically.

Emirates: Travelbag

Emirates · Marketing Design · 2017–2018

Art direction for digital marketing campaigns within the strict guidelines of the Travelbag website and deciphering conflicting guidelines from airlines, hoteliers and partner travel agencies. Display ads for the web and Facebook. Hand-coded landing pages.

Gap Kids

Five by Five · Marketing Design · 2016

Before kids headed back to school in late 2016, Gap launched ‘Letters to My Kids’ campaign so parents can let their children know how much they care and remind them just how capable they are.

Call of Duty

Five by Five · Marketing Design · 2016

Working in Five by Five agency, I was enlisted to help deliver thousands of displays ads for both pre-order and launch of Call of Duty Modern Warfare Remastered. We worked in a tightly-knit team from a 23GB PSD file of source artwork from Activision.