Hey, I’m Max. I’m a London-based designer from New Zealand. I lead user interface design on MarketHub at Shell (WFH since Feb! 😷). I focus on technical UI design, design systems, and a less but better approach.

I enjoy sauna, minimalism, Japanese design influence, Europe during summer (and winter), speaking too fast, unboxing things, specialty coffee at home, and sustainability.

Feel free to send me an email 💌 hello@mxwll.co

MarketHub 2.0

Shell · eCommerce · Figma · 2020


I lead user interface design on Shell MarketHub 2.0 — an eCommerce portal allowing Shell partners to manage their day to day business with Shell including order management, account activities and reporting, and exploration of valuable training tools.

Global Traceability Platform

Shell · iOS · Figma · 2019


User interface design lead for an iOS app to work in a barcode-scanner gun to log movements of bottles, cartons and pallets of lubricants in warehouses of Spain, Germany and Hong Kong for one of Shell’s most well-known global key accounts.

LubePro Global

Shell · iOS · Sketch · 2019


Field-based technical advisors from Shell often visit a customer’s site to help identify areas for improvement and potential cost savings by improving lubrication and maintenance practices. With the LubePro Global app, they capture structured data from these visits with an iPhone or iPad.

I led user interface design ensuring the technical advisors were able to capture the data they needed to without neglecting the conversation with the client as they toured a plant, for example.

Hexagon Design System

Hive · eCommerce · Sketch · 2018

I pitched, launched and actively contributed to a design system in Hive. When I joined for a contract in 2018 my onboarding was fragmented and involved looking at former Sketch files for design guidance. It became clear a system was needed and I managed to work closely with the lead UI developer to get one off the ground.

Website relaunch

Dorset Heart Clinic · WordPress · 2018

Working entirely remotely I redesigned the existing Dorset Heart Clinic to put a focus on the user and improve findability, brand presence, discoverability, SEO, and optimisation. The website and accompanying social components now drive more organic leads to the clinic.

Travelbag Marketing

Emirates · Adobe Photoshop · 2017–2018

I art directed digital marketing campaigns within the strict guidelines of the Travelbag website and adhering to often-conflicting guidelines from airlines, hoteliers and partner travel agencies. Typically I’d supply imagery for the website and Facebook ads, and create landing pages which I hand coded in vanilla HTML and CSS.

Letters to My Kids

Gap · Adobe Photoshop · 2016

Before kids headed back to school in late 2016 Gap launched ‘Letters to My Kids’ campaign so parents can let their children know how much they care and remind them just how capable they are. Simply write down some words of encouragement and admiration for your schoolchild, upload it to letterstomykids.gap.uk (gone now!) and Gap Kids posted out the first 500 letters received.

COD: MW Remastered

Activision · Adobe Photoshop · 2016

Working in Five by Five agency I was enlisted to help deliver thousands of displays ads for both pre-order and launch of Call of Duty Modern Warfare Remastered. We worked in a tightly-knit team from a 23GB PSD file of source artwork from Activision. Challenges included time constraints and the strict guidelines of PlayStation 4 via Sony.