Maxwell White
Sr. Product Designer

Bringing clarity to interfaces and ideas.

By day I help craft the future of digital paper at GoodNotes, sweating the details to help millions of users take great notes every week, whether they’re students, detectives, lawyers, chefs, personal trainers — even players in an NFL team.

Previously at Shell, leading the user interface design team on a $19 billion e-commerce platform. Also building design systems at Hive smart home + art direction with Emirates.

Get in touch + view some recent work below.

$19b e-Commerce

Leading a team of 3 on the user interface design of Shell MarketHub 2.0 — a B2B eCommerce portal, helping Shell partners manage their day to day business.

Shell · e-Commerce · 2020–2021

Shell Design System

Initiated, researched, scoped, built and governed the design system for the USA’s 5th biggest e-commerce platform (just behind Apple).

Shell · Design System · 2020–2021

Global Traceability Platform

User interface design lead for an iOS app to work in a barcode-scanner gun to log movements of bottles, cartons and pallets of lubricants in warehouses of Spain, Germany and Hong Kong for one of Shell’s most well-known global key accounts.

Shell · iOS · 2019

B2B Note-taking App

User interface design on this complete re-think of LubePro. With the LubePro Global app, field-based technical staff capture structured data with an iPhone, and now iPad.

Shell · iOS · 2019

Hexagon Design System

Kick-starting a design system as a side project while on a contract to redesign marketing pages for UK-based smart home company Hive. Conception, pitch and scale working closely with front-end dev leads to transform fragmented Sketch files.

Hive · Design System · 2018

Dorset Heart Clinic

Working remotely before it was cool, I redesigned Dorset Heart Clinic’s online presence, including bookings and back-office system set up. The launch has seen leads generate organically.

Regent’s Park Healthcare · WordPress · 2018

Emirates: Travelbag

Art direction for digital marketing campaigns within the strict guidelines of the Travelbag website and deciphering conflicting guidelines from airlines, hoteliers and partner travel agencies. Display ads for the website and FB ads, plus hand-coded landing pages.

Emirates · Marketing Design · 2017–2018

Gap Kids

Before kids headed back to school in late 2016, Gap launched ‘Letters to My Kids’ campaign so parents can let their children know how much they care and remind them just how capable they are.

Five by Five · Marketing Design · 2016

Call of Duty

Working in Five by Five agency, I was enlisted to help deliver thousands of displays ads for both pre-order and launch of Call of Duty Modern Warfare Remastered. We worked in a tightly-knit team from a 23GB PSD file of source artwork from Activision.

Five by Five · Marketing Design · 2016