Hey, I’m Max. A London-based designer from New Zealand and lead user interface designer on MarketHub at Shell. I work on technical user interface design and design systems from a less-but-better approach.

Outside of work I enjoy the sauna, minimalism, Japanese design influence, Europe during summer (or winter), speaking too fast, music production, unboxing things, speciality coffee at home, and sustainability.

💌 hello@mxwll.co · Case studies available on request

£19b e-Commerce Platform

Shell · e-Commerce · Figma · 2020—2021

Leading a team of 3 on the user interface design of Shell MarketHub 2.0 — a B2B eCommerce portal, helping Shell partners manage their day to day business.

🔒 Case study

Shell MarketHub Design System

Shell · Design System · Figma · 2020—2021

Initiated, researched, scoped, built and governed the design system for USA’s 5th biggest e-commerce platform (just behind Apple).

🔒 Case study

Global Traceability Platform

Shell · iOS · Figma · 2019

User interface design lead for an iOS app to work in a barcode-scanner gun to log movements of bottles, cartons and pallets of lubricants in warehouses of Spain, Germany and Hong Kong for one of Shell’s most well-known global key accounts.

🔒 Case study

B2B Note-taking App

Shell · iOS · Sketch · 2019

User interface design on this complete re-think of LubePro. With the LubePro Global app, field-based technical staff capture structured data with an iPhone, and now iPad.

🔒 Case study

Hexagon Design System

Hive · eCommerce · Sketch · 2018

Kick-starting a design system as a side project while on a contract to redesign marketing pages for UK-based smart home company Hive. Conception, pitch and scale working closely with front-end dev leads to transform fragmented Sketch files.

Website relaunch

Dorset Heart Clinic · Service · WordPress · 2018

Working remotely before it was cool, I redesigned Dorset Heart Clinic’s online presence, including bookings and back-office system set up. The launch has seen leads generate organically.

Travelbag Marketing

Emirates · Marketing · Adobe Photoshop · 2017–2018

Art direction for digital marketing campaigns within the strict guidelines of the Travelbag website and deciphering conflicting guidelines from airlines, hoteliers and partner travel agencies. Display ads for the website and FB ads, plus hand-coded landing pages.

Letters to My Kids

Gap · Marketing · Adobe Photoshop · 2016

Before kids headed back to school in late 2016, Gap launched ‘Letters to My Kids’ campaign so parents can let their children know how much they care and remind them just how capable they are. Write down some words of encouragement and admiration for your schoolchild, upload it to the Gap website — Gap Kids posted out the first 500 letters received.

CoD: MW Remastered

Activision · Marketing · Adobe Photoshop · 2016

Working in Five by Five agency, I was enlisted to help deliver thousands of displays ads for both pre-order and launch of Call of Duty Modern Warfare Remastered. We worked in a tightly-knit team from a 23GB PSD file of source artwork from Activision. Challenges included time constraints and the strict guidelines of PlayStation 4 via Sony.