I'm a one-man-band designer making websites for small businesses, startups and charities.

I'm currently living in Estonia before I relocate to England. If you'd like to say hello, click here to get in touch.

  • Smartshares Direction: Jenny at NZX

    A wholly owned subsidiary of NZX Limited. New Zealand's only provider of exchange traded funds with more than NZD $380 million funds under management.

    I was approached by Jenny to shine modern web practices on this site and create a new responsive environment for prospective investors to learn about Smartshares' services.

    The previous site was dark, difficult to navigate, required a lot of clicking and to give a very clear idea - hadn't seen much love since 2004.

    The new Smartshares is based more on scrolling with large clear blocks introducing new sections. The site is fully responsive from iPhone to SmartTV and is written in HTML5 and CSS3.

    Visit Smartshares

    McFoodies Direction: Cathy at McFoodies

    A New Zealand collective of food technologists leading the way in providing expertise to local and international food manufacturers, importers and retailers.

    I noticed the old site was built on a outdated website builder. I knew I could build a new site entirely improving SEO, loading times, and removing any design restrictions.

    The old McFoodies was hectic, lacked a sense of direction and more often than not bringing users to dead end pages with no call to action - potentially losing business.

    The new site tells users that McFoodies can do what they need done, that they're the best at it and how they can get get in touch with just one click.

    Visit McFoodies

    Bike On Direction: Paul at Bike On

    A charity born to enable more New Zealander's (primarily school children) to experience the joy of biking and witness the benefits that biking on a daily basis can bring.

    Bike On is always evolving, this means the site regularly needs to be updated. Naturally this would mean using a CMS but we chose to be a little more flexible.

    The site it clear, navigable and branded in the Bike On style. The site is child friendly while remaining direct as the site is intended for use by schools and their communities.

    Having such an audience meant breaking down walls of text into dynamic, informative and 'bite-sized' pieces. An excellent example of this is the Bikes in Schools page.

    Visit Bike On

    Zubi Direction: Jim at Matrix

    Zubi is a complete, online, cloud-based food labelling startup born to simplify food labelling in New Zealand and Australia for manufacturers, importers and retailers.

    While the back-end development of the software was well over my head, I knew that the front-end of the site was right in my element. So I gave it a crack.

    I approached Jim through a colleague with a responsive unsolicited redesign and asked for his thoughts. We agreed it should work on all devices and went to work.

    Now we're discovering new ways to gain customers based on information from Google analytics and we simplified the site's design for clarity and user understanding.

    Visit Zubi